Data fusion problem Unique Customer Identifiers | The Who, What, Why, and How of Unique Customer Identifiers
When a customer interacts with a business it can do so through many different resources
Data points from where the customer can interact
- Channels
- Devices
- online identifiers
- offline identifiers
Due to these many data points it becomes difficult to get a complete overview of the user and to solve this Unique customer identifier must be included.
Identifier Unification is on of the data fusion problems to be solved when integrating data from multiple sources.